Lecture 1 - Services and their Unique Characteristics
Lecture 2 - Services in Modern Economy
Lecture 3 - Trends and Challenges in Services Marketing
Lecture 4 - Service Marketing Mix and Value Creation
Lecture 5 - Services Ecosystem and Stakeholder Analysis
Lecture 6 - Customer Journey Mapping and Touchpoint Analysis
Lecture 7 - Designing memorable customer experiences
Lecture 8 - Personalization and Customization in Services
Lecture 9 - Emotional and Sensory marketing in Services
Lecture 10 - Technology-enabled customer experiences
Lecture 11 - Service Design Thinking and Design-driven Innovation
Lecture 12 - Open Innovation and Collaboration in Services
Lecture 13 - Crowdsourcing and customer involvement in service development
Lecture 14 - Managing Service Failures and Service Recovery Strategies
Lecture 15 - Leveraging Customer Feedback for Continuous Improvement
Lecture 16 - Digitalization of Services and Digital Service Platforms
Lecture 17 - Online Customer Engagement and Social Media Marketing
Lecture 18 - Mobile Marketing and Location-based Services
Lecture 19 - Artificial Intelligence and Chatbot Integration in Services
Lecture 20 - Blockchain and its application in service industries
Lecture 21 - Data-driven Decision-making in Services Marketing
Lecture 22 - Customer Analytics and Segmentation Strategies
Lecture 23 - Predictive Analytics for Personalized Marketing
Lecture 24 - Sentiment Analysis and Social Listening in Services
Lecture 25 - Ethical Considerations in Handling Customer Data
Lecture 26 - Building a Strong Service Brand Identity
Lecture 27 - Brand Positioning and Differentiation Strategies
Lecture 28 - Online Brand Management and Reputation Monitoring
Lecture 29 - Managing Brand Extensions and Brand Partnerships
Lecture 30 - Internal Branding and Aligning Employees with the Brand
Lecture 31 - Measuring and Improving Service Quality
Lecture 32 - SERVQUAL and Other Service Quality Measurement Tools
Lecture 33 - Service Guarantees and Service-level Agreements
Lecture 34 - Service Recovery Strategies and Complaint Handling
Lecture 35 - Cultivating a Culture of Service Excellence
Lecture 36 - Pricing Strategies for Services and Value-based Pricing
Lecture 37 - Dynamic Pricing and Revenue Optimization Techniques
Lecture 38 - Bundling and Packaging Strategies in Service Pricing
Lecture 39 - Subscription Models and Revenue Diversification
Lecture 40 - Pricing Strategies for Freemium and Subscription-based Services
Lecture 41 - Cultural Nuances and Their Impact on Service Marketing
Lecture 42 - Adapting Services for Different Cultural Contexts
Lecture 43 - Global Branding and Localization Strategies
Lecture 44 - Managing Diversity and Inclusivity in Service Delivery
Lecture 45 - Cross-cultural Communication and Customer Relationship Management
Lecture 46 - Sustainable practices and corporate social responsibility in services
Lecture 47 - Environmental consciousness and green marketing
Lecture 48 - Eco-friendly service design and operations
Lecture 49 - Ethical sourcing and responsible supply chain management
Lecture 50 - Consumer attitudes towards sustainable services
Lecture 51 - Developing service leadership skills
Lecture 52 - Motivating and empowering service employees
Lecture 53 - Service culture and service-oriented organizational behaviour
Lecture 54 - Training and development for service excellence
Lecture 55 - Managing service teams and fostering collaboration
Lecture 56 - Innovations in Service Delivery and Technology
Lecture 57 - Augmented Reality and Virtual Reality in Services
Lecture 58 - Internet of Things (IoT) in Service Ecosystem
Lecture 59 - Servitization and Product-Service Systems
Lecture 60 - Future Prospects and Challenges in Services Marketing
