NOC:Retail Marketing Strategy

Lecture 1 - Understanding Retailing from a Strategic Standpoint

Lecture 2 - Why is Retailing so Important: Strategic Perspectives

Lecture 3 - Strategic Standpoint and Evolution of Retailing

Lecture 4 - Evolution of Retailing

Lecture 5 - Value Creation

Lecture 6 - Retailing Theories Role in Supply Chain

Lecture 7 - Retailing Theories and Retailers Role in Supply Chain

Lecture 8 - Retailers Role in Supply Chain and Retail Management Decision Process

Lecture 9 - Retail Management Decision Process (Continued...) and Kahn's Retailing Success Matrix

Lecture 10 - Retail Management Decision Process and Kahn's Retailing Success Matrix

Lecture 11 - Retail Management Decision Process, Kahn's Retailing Success Matrix and Success Factors

Lecture 12 - Kahn's Retailing Success Matrix and Success Factors for Retailing

Lecture 13 - Success Factors for Retailing and View of Consumer Decision Making Processes

Lecture 14 - Success Factors for Retailing and View of Consumer Decision Making Processes (Continued...)

Lecture 15 - Consumer Decision Making Processes (Continued...)

Lecture 16 - Consumer Decision Making Processes (Continued...)

Lecture 17 - Consumer Decision Making Processes (Continued...) and Consumer Motives

Lecture 18 - Tenets of Customer Centric Approach: A Retailers Perspective

Lecture 19 - Private Label Brands

Lecture 20 - Types of Private Label Brands and Introduction to Multi and Omni-Channel Retail

Lecture 21 - Introduction to Multi and Omni-Channel Retail

Lecture 22 - Introduction to Multi and Omni-Channel Retail (Continued...)

Lecture 23 - Introduction to Multi and Omni-Channel Retail (Continued...)

Lecture 24 - Formulating a Successful Retail Strategy

Lecture 25 - Formulating a Successful Retail Strategy

Lecture 26 - Formulating a Successful Retail Strategy (Continued...)

Lecture 27 - Formulating a Successful Retail Strategy (Continued...)

Lecture 28 - Formulating a Successful Retail Strategy (Continued...)

Lecture 29 - Formulating a Successful Retail Strategy (Continued...)

Lecture 30 - Formulating a Successful Retail Strategy (Continued...)

Lecture 31 - Location Decisions

Lecture 32 - Location Decisions

Lecture 33 - Pricing Decisions

Lecture 34 - Merchandise Management and Planning

Lecture 35 - Merchandise Management and Planning (Continued...)

Lecture 36 - Role of HRM in Retailing

Lecture 37 - Role of HRM in Retailing (Continued...)

Lecture 38 - Motivating Employees

Lecture 39 - Showrooming and Webrooming

Lecture 40 - Showrooming and Webrooming

Lecture 41 - Virtual Reality, Augmented Reality and Artificial Intelligence in Retailing