NOC:Product and Brand Management

Lecture 1 - Introduction to Product and Brand Management

Lecture 2 - Defining Product

Lecture 3 - Terminologies Associated with Product - 1

Lecture 4 - Terminologies Associated with Product - 2

Lecture 5 - Terminologies Associated with Product - 3

Lecture 6 - Terminologies Associated with Product - 4

Lecture 7 - Product Management and Concepts Associated with Product

Lecture 8 - Product Classification

Lecture 9 - Product Differentiation and its Elements - 1

Lecture 10 - Product Differentiation and its Elements - 2

Lecture 11 - Product Positioning - 1

Lecture 12 - Product Positioning - 2

Lecture 13 - Product Life cycle - 1

Lecture 14 - Product Life Cycle - 2

Lecture 15 - Product Life Cycle - 3

Lecture 16 - Saddle Effect and Relationship of Product with Marketing Mix Elements

Lecture 17 - Market and Product Planning - 1

Lecture 18 - Market and Product Planning - 2

Lecture 19 - Product Strategy and Decisions - 1

Lecture 20 - Product Strategy and Decisions - 2

Lecture 21 - Product Decisions

Lecture 22 - Product Portfolio Management

Lecture 23 - Product Category Management

Lecture 24 - Customer Analysis

Lecture 25 - Competitors Analysis

Lecture 26 - Product Pricing

Lecture 27 - Product Pricing and Packaging

Lecture 28 - Product Distribution

Lecture 29 - Design Thinking - 1

Lecture 30 - Design Thinking - 2

Lecture 31 - Design Thinking - 3

Lecture 32 - Product Innovation - 1

Lecture 33 - Product Innovation - 2

Lecture 34 - New Product Development

Lecture 35 - Reflexivity, Insight, and Value Co-Creation

Lecture 36 - Brand Management

Lecture 37 - Defining Brand

Lecture 38 - Strategic Brand Management Process

Lecture 39 - Brand Proposition

Lecture 40 - Customer-based Brand Equity - 1

Lecture 41 - Customer-based Brand Equity - 2

Lecture 42 - Brand Positioning

Lecture 43 - Brand Resonance Model

Lecture 44 - Brand Value Chain - 1

Lecture 45 - Brand Value Chain - 2

Lecture 46 - Brand Equity Elements - 1

Lecture 47 - Brand Equity Elements - 2

Lecture 48 - Designing Marketing Programs to Build Brand Equity

Lecture 49 - Secondary Brand Associations

Lecture 50 - Brand Audit and Research

Lecture 51 - Brand Architecture Strategies And Brand Portfolio

Lecture 52 - Brand Portfolio And Brand Hierarchies

Lecture 53 - Brand Equity: Measuring Outcomes - 1

Lecture 54 - Brand Equity: Measuring Outcomes - 2

Lecture 55 - Brand Extension

Lecture 56 - Brand Experience and Brand Loyalty

Lecture 57 - Brand Continuum and Brand Reinforcement

Lecture 58 - Brand Revitalization and Repositioning

Lecture 59 - Rebranding, Brand Demise and Brand Lifecycle

Lecture 60 - Product and Brand Management - Conclusion