Lecture 1 - What is Market and Marketing?
Lecture 2 - Research, Marketing Research and its Types
Lecture 3 - Introduction to Marketing Research Process
Lecture 4 - Step #1 Problem Definition Discussion with Decision Maker
Lecture 5 - Step #1 Problem Definition Problem Audit, Interview with Experts, Qualitative Research
Lecture 6 - Step #1 Problem Definition Marketing Research Problem and an Example
Lecture 7 - Step #2 Developing an approach to the problem Understanding a Theory
Lecture 8 - Step #2 Developing an approach to the problem Components of an approach
Lecture 9 - Step #2 Developing an approach to the problem Examples
Lecture 10 - Case Studies for Problem Definition Process
Lecture 11 - Research Design: An Introduction
Lecture 12 - Exploratory and Descriptive Research Design: An Introduction
Lecture 13 - Exploratory Research Techniques: Secondary Data and Thematic Analysis
Lecture 14 - Exploratory Research Techniques: Secondary Data and Qualitative Research - Focus Group Discussion
Lecture 15 - Exploratory Research Techniques: Focus Group Discussion Videos
Lecture 16 - Exploratory Research Techniques: Depth Interviews
Lecture 17 - Exploratory Research Techniques: Projective Techniques
Lecture 18 - Descriptive Research Techniques
Lecture 19 - Causal Research Design: Experiments and Confounding Variables
Lecture 20 - Causal Research Design: Experiments and Related Terminologies
Lecture 21 - Causal Research Design: Experiments and its Types
Lecture 22 - Measurement and Scaling: Levels of Measurement
Lecture 23 - Measurement and Scaling: Comparative and Non Comparative Scaling
Lecture 24 - Measurement and Scaling: Non Comparative Scaling - Likert Item Scales
Lecture 25 - Measurement and Scaling: Semantic Differential Scale and Other Scale Decisions
Lecture 26 - Measurement and Scaling: Multi item Scales
Lecture 27 - Measurement and Scaling: Multi item Scales, Conceptual and Operational Definitions
Lecture 28 - Questionnaire Design: Initial Steps 1 to 5
Lecture 29 - Questionnaire Design: Steps 6 onwards and Other Issues
Lecture 30 - Questionnaire Design: Framing Common Demographic and Screener Questions
Lecture 31 - Data Analysis using SPSS: Entering the Data
Lecture 32 - Data Analysis using SPSS: Data Cleaning and Descriptive Statistics
Lecture 33 - Data Analysis using SPSS: Charts, Outliers, and Descriptive Statistics
Lecture 34 - Data Analysis using SPSS: Cross Tabs
Lecture 35 - Data Analysis using SPSS: Hypothesis Testing for Association
Lecture 36 - Data Analysis using SPSS: Hypothesis Testing for Differences in Means P value, Sampling Distribution
Lecture 37 - Data Analysis using SPSS: Hypothesis Testing for Differences in Means (Independent Sample T test)
Lecture 38 - Analysis using SPSS: Hypothesis Testing for Differences in Means Paired Sample T test, One way ANOVA
