Lecture 1 - Introduction to B2B Marketing
Lecture 2 - Tech Marketing
Lecture 3 - Technology life cycle, networks and platforms
Lecture 4 - Organization Markets and Competition
Lecture 5 - Organization Buying decsions
Lecture 6 - Researching Business Markets
Lecture 7 - Design and Tech Market
Lecture 8 - Customer Driven Innovation, New Product Management
Lecture 9 - Market Segments - Technology Focus
Lecture 10 - PLC and TALC
Lecture 11 - Crossing the Chasm
Lecture 12 - B2B Brands - 1
Lecture 13 - B2B Brands - 2
Lecture 14 - B2B Pricing Basics
Lecture 15 - Critical Underpinning Concepts
Lecture 16 - Pricing (Continued...)
Lecture 17 - Pricing Summary
Lecture 18 - B2B Sales
Lecture 19 - Supply Chain
Lecture 20 - Marketing Communicaion
Lecture 21 - Digital Marketing
Lecture 22 - Digital Relationship Management
Lecture 23 - E-Marketing Tools
Lecture 24 - E-Market Place
Lecture 25 - B2B E-Commerce
Lecture 26 - Electronic Auction
Lecture 27 - E-Procurement
Lecture 28 - Marketing as Strategy - I
Lecture 29 - Marketing as Strategy - II
Lecture 30 - LIVE Session (JCB, TATA Steel, THERMAX)
Lecture 31 - Marketing Orientation
Lecture 32 - Marketing - R&D interaction
Lecture 33 - Marketing Metrics
Lecture 34 - Sample Question and Answers
